Always research and know the client's company and industry.

Always be supportive of the client's product or service.

Always listen before talking and / or acting.

Always be available, respond quickly, meet deadlines.

Always communicate continuously, both internally and externally.

Always lead the relationship; anticipate possible outcomes; constantly develop new ideas.

Always manage internal and external expectations, deliver on promises.

Always work with the client as a seamless team.

Always go beyond what is expected of you and the agency.

Always be ethical in all that you say and do.